Archive for September, 2011
Simple Marketing Tips Every Salon Owner Should Know
Author: admin
Salons are one of the most unique businesses in the United States. Known for distributing postcards, hosting events and even attaching themselves to a charity, salons have the unique opportunity to be absolutely malleable in their marketing efforts.
With so many options available, below are the top five tips for every salon owner.
Event – Many times events that are centered on beauty and anti-aging have huge turnouts. Try a few simple tips and tricks by hosting a “Beauty Day” at your salon for Mother’s Day. At this event, you can offer your services at a discounted or free cost. To spread word, simply place an ad in your local newspaper, distribute postcards, post signs around town and activate all of your social media channels.
Postcards – Use one of the most effective forms of marketing to your advantage! Postcards are one of the easiest ways to get your message to a wide spread of people. They’re not only easy to distribute in-person, but they are also easy to mail, include in press kits and even the right size to print discount coupons on.
Social Media – Are you on twitter, facebook, yelp, insider pages, etc? These are essential for any business. In today’s world, people like to see what’s going on behind the scenes – who is running the business.
